Carpe Diem. Preferably in Stilettos!

September 7, 2015
It is always such a pleasure to travel with Kelli to New York to visit some of our principal clothing lines such as Vince, Theory, Hugo Boss and LaFayette 148… but one of the most exciting parts of going to market is the discovery of a new line…one that really wakes you up when you find it. It’s like a treasure hunt! And every once in a while you find a hidden gem.

Several months ago, Kelli found a line called Emerson Fry.      I am the type of person that just responds to what I like… but Kelli is very disciplined in her buying and does a tremendous amount of research on everything that is out there and available. Not only is she knowledgeable but extremely picky – demanding that a line not only offer something interesting and flattering but constructed with quality materials.

Kelli constantly reads industry magazines, keeps up with fashion bloggers and current trends. And several times she had come upon ‘street-style looks’ that stopped her in her tracks only to discover the pieces were by this unknown line called Emerson Fry.


So last Spring unbeknownst to me… we were on a mission to find their showroom and see what the fuss was all about. This is what we discovered.

The line, Emerson Fry, is designed by… yes, Emerson Fry. The line began in 2009 as Emersonmade and began as an online boutique. Emerison was not only the creator of her original apparel and accessory line but also the model. Her style was and is nothing but effortless chic…and what was once a one-woman operation has grown into a full-scale pretty darn amazing line.

So what drives Emerson Fry and her Fall 2015 collection?

She thinks about the modern woman.   And says.. “This person is really powerful and beyond limits.  People ask me who is our customer or ‘type’ of woman. That is a question I don’t answer because I don’t like that concept. I don’t believe a person is a ‘type’. I believe in nuance and in the details – two elements that make a person entirely unique.”

I so agree.   Emerson Fry doesn’t just fit a particular age group… it fits women that want to evolve.    She also designs clothing that reflects the work to life balance that we need to have in our wardrobe. Sometimes we want to make ourselves big and imposing and other times light as air.    Sleek and simple is the best way to describe the line.

What will you see in the Fall Winter Collection?

There are two really strong wool coat silhouettes – a clean mid century style and a mens style tailored coat. Both are timeless but modern, cut long with room for layering.

You will see wool sweaters that you can wear for life. They are cut to layer or wear alone… super warm, super soft and super versatile.

You will also find some really versatile and beautiful silk pieces in the collection. The silk fold pant is something you can wear as a really comfortable work pant and as a great understated but luxury feeling go-out option.

Emerson Fry also brings us a lot of longer layering tops. 

 In particular, I am loving her long tanks and am totally infatuated by the long sleeveless hoodie. You can layer up or wear alone. It’s sleeveless so you don’t have the bulk under coats or you can layer a little slim sleeve under the hoodie.

When Emerson Fry was asked to give one piece of advice for women wanting to start their own business, I love how she responded… “Carpe diem. Preferably in stilettos.”

Love that.   My kind of women!

The Emerson Fry Fall Winter Collection just hit our floor late last week.   You won't want to miss it.    Great quality at a great price point.   Thank you Kelli for finding and bringing us all the great fashion treasures that you find each and every time you go to New York.   The fashionista in me truly appreciates it!

And speaking of a great price point…we will be having a Fall and Winter VINCE trunk show this Thursday through Saturday. Not only are we able to bring an expanded assortment from their collection to town but are able to offer you some great savings!

I hope you enjoyed the long weekend.   See you soon!